What is Profit First?

It's your business. Your profit should come first!

Jos is not your typical business coach. A Certified Profit First Professional, Jos guides entrepreneurs and small business owners to grow their businesses, profitably.

Working with Jos on a Profit First coaching engagement will change your business and your life - for the very best - very quickly.

Here's a snapshot of how Profit First works…

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With Profit First, you take a predetermined percentage of profit from every sale FIRST, then the remainder is available for expenses.

The Profit First formula is much more in tune with our behavior and what entrepreneurs thrive on.


Profit First isn’t going to force a change in your habits.

Instead, it leverages what you already do for greater financial success.

By first allocating money to different accounts, and then removing the temptation to “borrow” (steal) from yourself, your business will become fiscally strong and you will benefit from regular profit distributions.


Author and historian C. Northcote Parkinson theorized that our demand for a resource increases to meet the supply of it. That is why when we are given two weeks to do a project it takes two weeks, and when we are given eight weeks to do the same project it takes eight weeks.

That is why when given $1,000 to complete our work we get it done with $1,000, and when given $10,000 to complete the same work it takes $10,000. Profit First makes Parkinson’s Law an asset. By taking profit first the money available for expenses lessens, and we are forced to find ways to get the same things done for less cost.


Per Parkinson’s Law, we consume what we see in our bank account.

Profit First encourages you to continue “bank balance accounting” by first allocating money to profit (and other accounts) so that you see the actual portion of deposits that are available for expenses and then automatically adjust your spending accordingly.

How Does Profit First Change Lives?


Ready to be profitable?

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Get the first two chapters of  the Revised and Expanded Profit First NOW!
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What is a Profit First Professional?

A coach experienced and trained to guide businesses in their corporate growth. But quite frankly, you should expect that from any business coach you work with. What makes Jos unique is that he is trained, certified and has hands on experience in guiding businesses to grow profitably.